"Save moments with fragrances"
Our best memories are very often associated with specific fragrances. The smell of baked cake brings back pleasant childhood memories. The scent of the forest gives us relaxation. We remember what fragrance we used on the first date.
How will you remember moments of happiness or success?
Key Visual
The idea behind the campaign was to emphasize that we associate many of the best moments in our lives with a specific fragrance and to encourage people to be surrounded by new AVON fragrances, which were designed with confidence, elegance, and personal charm in mind.
We have prepared a campaign for the AVON catalog, supported by the well-known and beloved Małgorzata Kożuchowska, who is an icon of style and well-being.The campaign promoted hot premieres among the brand's fragrances and was well received by AVON customers.
The campaign made this AVON catalogue the most profitable in 2018.
We focused on warm and spring photo sessions, full of flowers, sweet and romantic colors, and lights. We used a golden locket as a symbol for saving in memory our best moments.
TEAM:
Martin Margielewski (Head of AVON Studio)
Paulina Wiecek (Art Driector)
Michał Kubacki (Art Director)
Agata Włostowska (Copywriter)
Martin Margielewski (Head of AVON Studio)
Paulina Wiecek (Art Driector)
Michał Kubacki (Art Director)
Agata Włostowska (Copywriter)
