Can the blame be redeemed by murder?
A killer-for-hire who only eliminates the bad guys? Well, anything is possible in this world...
However, before he retires, he accepts one last job. What could go wrong?
Everything, actually.
Trailer & Communiaction
Billy Summers is not just another simple story about good and evil. It is rather a complex study of conscience and moral relativism, and this is already an entertaining strand.
The main element of the campaign was to prepare a captivating and polished trailer. In designing materials, whenever I had the opportunity, I wanted to go beyond the ritual "Bestseller" label and easily intrigue others with the topic of a killer for hire who seeks redemption through another murder.
IG Stories
Selling Stephen King's books is not a big challenge in itself. The author has a large readership. The challenge is to reach casual readers who don't read so much and who are looking for something light and flashy for their holidays. This is where the choice takes place.
The campaign was prepared with social media in mind: YouTube, Instagram, and Facebook channels. That's why I also designed additional IG Stories that could be used by "Bookfluencers".
Social Media
TV Billboard